Hyderabad, September 24, 2008: A unique consumer mobilization campaign on Genetically Modified (GM) foods called "I Am No Lab Rat" was launched in the city today by famous actress and environmental activist Ms Amala Akkineni. The campaign intends to create awareness amongst urban consumers about what GM foods are, the known health impacts of such foods and the fact that consumers will have no choices left if GM foods are allowed in. This campaign, jointly undertaken by organizations like Association for India's Development-Hyderabad, Bhumi, Centre for Sustainable Agriculture (CSA), Chetna Organic and COVA is part of a larger movement spearheaded by the Coalition for a GM-Free India.